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BriteSmile

Teeth-Whitening Procedure Now Available in Fayetteville 

State-of-the-Art Treatment Revolutionizes 
Accelerating Trend in Dentistry

For almost two generations, having straight teeth has been a cosmetic imperative.  Straight teeth are no longer enough—Americans are now demanding teeth that are sparkling white.  BriteSmile, Inc., in association with Dr. Bruce Cassis, D.D.S., is giving the people of West Virginia the opportunity to be on the cutting edge of this trend—offering a new, safe, state-of-the-art-teeth-whitening treatment, which can be completed in just over an hour.

BriteSmile’s combination of effectiveness and affordability sets it apart from any other option on the market.  Additionally, the procedure has been tested and found safe by senior university researchers in independent  safety studies at the University of Medicine and Dentistry of New Jersey and by researchers at New York University.

One BriteSmile treatment is all it takes for clients to see their teeth returned to their optimal, natural brightness—all for $500.

Dr. Cassis has practiced general dentistry in Fayette County for 21 years.  He graduated from West Virginia University in 1980.  He was awarded a fellowship to the Academy of General Dentistry in 1997.  He is currently serving as President of the West Virginia Academy of General Dentistry.

In the time it takes to watch a movie, patients can have their teeth whitened safely and effectively.  This is great news for not only  Fayetteville-area residents, but for the more than 1.2 million Americans who choose to whiten their teeth each year.

Not only does the new BriteSmile technology benefit the individual client, there is also widespread enthusiasm among dentists, dental hygienists, and others in the dental community.

Clinical testing proves that BriteSmile’s procedure is not only effective, but also completely safe.  According to Dr. Salim Nathoo, the company’s medical director and former senior researcher at Colgate-Palmolive, “Clinical studies conducted at the University of Medicine and Dentistry of New Jersey indicate that the procedure is safe, and will not soften tooth enamel or damage existing fillings, and is neither caustic not corrosive.”  These findings were confirmed by researchers at New York University.

BriteSmile’s science is the secret to its success.  The technology was developed under the supervision of Dr. John Warner, a former NASA scientist who was an integral member of the Hubble Space Telescope Program, and a pioneer in the development of the excimer laser used in laser vision correction.

Dr. Warner and his team have combined a gas plasma light technology with a new, wavelength specific bleaching chemistry to create an exciting, revolutionary method of teeth-whitening.  The proprietary delivery system and speedy procedure—which works on all teeth at once—whitens teeth of any shade to their optimum natural whiteness.